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Below highlights the process of a Holiday campaign from concept to completion. Work includes campaign concept, packaging ideation, photography direction and final photo assets for digital content.

Campaign concept ideation, overall visual direction:

Screen Shot 2024-03-04 at 6.51.24 PM.png

Packaging concept:

Screen Shot 2024-03-04 at 6.51.39 PM.png

Sample DTC holiday shoot guide (pre-production):

Screen Shot 2024-03-04 at 6.52.33 PM.png

Final holiday packaging & photo assets:

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