ABOUT
A few little facts:
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I grew up in the south (New Orleans to be exact) so I love cajun and spicy food. Bribe me with Popeyes? Done.
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I never take myself too seriously. Sometimes, laughing at yourself is the only way to get through a crazy day.​
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"Kill them with kindess." I truly believe being kind sometimes could be your strongest weapon, especially in challenging work situations.
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Coffee & tea equally. I don’t discriminate or judge, but please give me five packs of brown sugar and a big splash of cream.
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A self taught designer, creative at heart who has an eye for design and strong attention for operational efficiency. My unique creative journey below.
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I am a multi-faceted, self-starter professional with a unique diverse work background. Early in my career, I was part of the founding teams at two Boston startups, MiniLuxe and Gloss48, where I was Creative Producer. In the creative department of one, I produced all assets from videos, product shoots, web designs to marketing emails. If I didn't know how to use a tool, I'll master it until the job gets done. Again, this was a creative department of one so there was no plan B. Like with any startups, one may wear many hats. My roles also spanned HR and Operations where needed. I understood the grit.
I later moved on to bigger brands as Art Director at J.Jill, Wayfair and Living Proof. Being exposed to different retail environments, I learned how they all operate similarly but somewhat different. I've acclimated to extremely fast paced, high volume, and deadline driven atmosphere- where marketing strategies, goals, and priorities are forever (and ever) evolving. Creating visuals is not an isolating task but a collective effort between external partners and/or internal stakeholders. Ultimately, the end game is delivering assets that align with brand strategy and marketing goals. My work as AD includes but not limited to leading and mentoring creative teams, campaign concept ideation and execution, producing and managing photoshoots and basically everything else in between!
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With an exceptionally strong background in Operations (from my startup days and most recently as COO at iRelaunch), I am particularly obsessed with details and organization. I thrive on workflow efficiencies and always look at ways to improve the creative process- from concept to completion.
MY
STORY
